Since our founding in 1977, Primerica has shown families how to protect themselves with affordable term life insurance, instead of more expensive cash value insurance, and how to invest the savings. We call our philosophy “Buy Term and Invest the Difference,” and it has given countless Main Street families the ability to build toward, and achieve, financial independence.

At Primerica, we have always believed that term insurance is the best way to protect working families. Consumer advocates and financial affairs writers agree.

“For most people, term life still offers the best combination of coverage and cost.”1

Primerica's life companies

  • Paid out $1.2 billion in death claims in 2015
  • More than $693 billion of life insurance in force
  • Have an A+ (Superior) rating from A.M. Best. Only 15 percent of life insurance companies meet this standard
  • Pay 92% of claims within 14 days

We Do What's Right

At Primerica, our mission is to “Help families become properly protected, debt free and financially independent.” We always strive to hold our company to the highest ethics and “do what's right” by our clients.

“Term insurance is pure protection, like fire insurance or auto insurance. Its sole function is to support your family if you die. You can buy large amounts of coverage for modest amounts of money - and big policies are what your spouse and children need.”2

Lives can change in an instant. See how Primerica was there to help pick up the pieces and carry on after unexpected tragedy.

The following accounts come from actual Primerica claims. Names have been excluded for privacy reasons.

In an instant ...
She never thought ...
An unforeseen disaster ...

    The two cars collided, sending one careening over the guardrail and into the canal. The client was trying to get home in the driving rain. While merging onto the interstate his car collided with another. Spinning out of control, he then flipped over both the guardrail and a six-foot, chain-link fence. Rescue workers could not reach him until he had spent 20 minutes submerged in the water. This husband and father's untimely death could have left his grieving widow in financial hardship. Fortunately, his Primerica representative had recently replaced $150,000 in cash value life insurance with $500,000 in term coverage through Primerica.

    Insured Male, age 49
    Cause of Death Motor Vehicle Accident
    Survived By Wife and two children
    Death Benefit Before Primerica Death Benefit After Primerica
    $150,000 $500,000
  • She was too busy taking care of others. The client was a busy medical professional who had always taken care of others. Between her work and her family, she had never spent much time thinking about life insurance. Fortunately, she and her husband sat down one day with a Primerica representative. They both bought coverage through Primerica that included the Increasing Benefit Rider. Over the years, the wife's coverage increased from $200,000 to $300,000 when she was diagnosed with cancer. The couple was able to use the policy's Terminal Illness Benefit Rider to receive part of the wife's benefit before her death, which they used to pay bills and save their home from foreclosure.

    Insured Female, age 53
    Cause of Death Cancer
    Survived By Husband and four children
    Death Benefit Before Primerica Death Benefit After Primerica
    $0 $300,000
  • A catastrophic tire failure sent the family truck hurtling into a paving machine. The young family was traveling on a busy interstate highway when the right front tire on their pickup truck exploded. The out-of-control vehicle stuck a stationary paving machine and crumpled, killing the mother, age 39, and the father, age 37. The children, ages 19 months, five years and nine years - all sitting in the back seat, with the two youngest in car seats and the oldest in a seatbelt - recovered from their injuries. The $900,000, paid through Primerica, will go toward the care of the children by the grandparents who now have custody of the children.

    Insured Male, age 37 and Female, age 39
    Cause of Death Motor Vehicle Accident
    Survived By Three children, ages 19 months, five and nine years
    Death Benefit Before Primerica Death Benefit After Primerica
    $0 $900,000
  1. “Honestly, What's the Best Policy?” viewed August 4, 2016
  2. Making the Most of Your Money Now, Jane Bryant Quinn

Please see important disclosures.

Category: Buy Insurance

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