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Goji, the VC-Backed Online Insurance Firm, Is Out Raising $$ From Investors

Boston-based Goji, the online auto insurance firm formerly known as Consumers United, appears to be out raising money from investors again. The company, through its former Consumers United name, disclosed via a regulatory filing on Tuesday evening that it has raised nearly $19 million of a $30 million equity and debt offering.

The new filing for Goji — which has previously raised $70 million in venture funding from Spark Capital, Thayer Street Partners and other investors — shows that the date of first sale for the new funding round was June 20 and that it doesn't intend the offering to last more than one year. It also shows that there are 24 investors attached to the round so far.

Stephen Kezirian, who joined Goji as its CEO last June, is listed on the filing, along with Goji co-founder and chairman Justin Dangel, Thayer Street founder

Joshua Koplewicz, Goji President Amit Basak, LowerMyBills.com founder and angel investor Matt Coffin and TRB Advisors President Heath Watkins.

The funding news comes after Kezirian told the Boston Business Journal last September that he's planning to expand the company after its workforce shrunk to 235 employees from 300 the previous year due to "natural attrition."

"The reason I'm here is to build a foundation, invest in training, human resources teams, put the system in place," Kezirian told the business journal at the time.

The plan, he said, is to grow the company to 350 employees by this September. At the time, the BBJ said Goji had a corporate office in Boston and a call center that was relocating from Westborough to Hudson.

A representative for Goji declined to comment.

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Category: Auto Insurance

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